Modern Video Strategy
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True Fitness

Marketing Manager | 2005-07

Managed $1MM marketing budget, web strategy, and launched over 30 new products.  


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Web Strategy

Led cross-functional team and agency to create an entirely new website called the 'industry standard.'

SEO doubled website traffic.


Product

Inventor of mix3™ workout brand helping to drive TSX elliptical sales 40% above FY07 plan.

Sourced badging materials for treadmills, ellipticals, and bikes still used ten years later. 

 

Product manager for new True Stretch Golf application. Sourced magnetic material to withstand UV and still maintain high-quality printed instructions on a placard.

Developed outdoor cover with custom logo printing. 


technology

First in fitness to do 360˚ rich media product demonstrations. (This is in 2006!)

Championed floor planner, LED displays, and asset management system for 350+ independent dealers.